With more than two decades of experience in advertising, Prakash has been working on various big brands across categories: FMCG, Healthcare, Real Estate and Corporate; spearheading the operations to make associated brands grow continuously.
Master in commerce has learned management while working tirelessly on the live brands. Prakash is a great strategist and popular amongst all the clients because of his effortless multitasking.
He has been instrumental in making some of the brands grow from the scratch to todays biggest brands in India. Anchor white toothpaste, Dyna soap, Tiger balm, Kochi Tuskers, Jolen cosmetics, Monginis, Everest Masala, Siyaram’s, Varmora, Richfeel and the list is endless….
He loves to travel a lot and interact with people, experience culture and food. Therefore his insights are always exciting for creative people to work on.
Career highlights: Successful launches of Anchor White Toothpaste, Dyna soap, Kochi tuskers, National Textile Corporation, Sapat Parivar tea, Vikram Tea and Vijay Group.
Agencies associated with:Art, Limelight.
With over 20 years of experience in advertising, Mahendra has worked on national level brands across various categories: Automobiles, FMCG, Mobile services, Retail Mahendra Bheda and Corporate; leading creative teams towards successful campaigns.
Graduated from J.J. Institute of Applied Art, one of the finest academic institutions in India. Mahendra started with design, but soon progressed to penning TV Commercials as well.
He has been part of some of the biggest brand launches like Indica ‘Reliance India Mobile ‘Santoor ‘Godrej’,’Big Bazaar’ to name a few, Most recent one being the makeover campaign for National Textile Corporation.
Coming from a small town Sangamner, gives him an added advantage when it comes to cracking insights which require connecting and understanding the average man.
Career highlights: While at DDB Mudra, he has a won few awards and even represented his agency at Cannes, world’s most respected advertising festival.
Apart from advertising he loves soulful reading, spontaneous travelling, spending quality time with family and friends.
Agencies associated with: FCB Ulka (Delhi & Mumbai), DDB Mudra, Limelight .
A senior Marketing professional with two decades of experience in both Indian and Multinational organisations. What sets Mrinal apart is his creativity and ability to arrive at insights through a multi disciplinary approach. This stems from an insatiable curiosity to get to the crux of an issue and then leverage wider life learnings to develop distinctive brand assets and solutions, adopted in organisations like Dabur, Dulux, Daawat, Vikram Tea etc.
He spent a large part of his marketing tenure at Dabur which involved arriving at home grown insights and solutions rather than merely importing them from international HQs. This meant developing communication and advertising with celebrities such as Mr. Bachchan and others and working with Global communication leaders.
By marketing a host of products from Chyawanprash to fairness to paints and aphrodisiacs, he has a deep understanding of the contemporary Indian consumer.
He is a trained and certified actor and writer and a published playwright whose plays have been performed in Mumbai, Amritsar and Delhi. Mrinal is graduate of the Shri Ram College of Commerce and has a masters in management from the Institute of Management Technology, Ghaziabad.
A master of Art. His forte lies in working on challenger brands and help them grow to compete with bigger brands.
With over 26 years of experience in advertising handling various brands and categories. His ability to handle workload under time constraint without losing on quality is an asset for the agency.
Brands handled: Goodknight, Revel, 501 soap, Anchor toothpaste, Dyna soap, Fem Bleach, Fem Hair removing cream , Jolen cosmetics, Siyarams, Arvind Mills, Elder pharma, Vikram Tea, Kochi Tuskers, Richfeel, Everest masalas, Playgard condoms , Beyu & many more…
During his free time he is busy reading or listening to music.
An avid cricket fan he loves playing and watching cricket
Agencies associated with:
Percept, Creative Unit, Art Advertising , Limelight Communications.
A product of the popular Xavier college of Arts, He is the word smith
He brings a zeal of energy to the whole agency. Once around him you can surely feel his allure such is his aura.
An idea churning machine, be it any brand, any situation he is never short of out of the box ideas. Be it a tear jerking film or tummy twisting humorous TVC he gives it all.
Being well read and travelled his writing is always insightful
With a passion for writing he is one of the very few across India who was selected by Star India for the star writers program. He has also written and directed many stage plays.
Brands handled: Finolex, Richfeel, Lifespan, Vikram Tea, Playgard Condoms, Pregakem, Labolia Body lotion, Beyu, Topline salt, Varmora
He loves the company of books and is fond of travelling
Associated with:Limelight Communications, Star India.
An engineer with an MBA degree in Marketing, he knows how to connect the dots.
A decent learning on the Indian market across all SECs. He is really good in understanding the consumer behavior.
A team player who can support the team creatively as well as contribute to the business logics of the agency. A delightful person who gets along well with clients & teams equally well.
With a keen knowledge in brand building his passion is planning and strategizing on brands. Alongwith handling clients and brands he teaches Brand building, Account planning & Media planning to BMM & MBA students
Brands handled: Greatwhite Electricals, StayOn, Octane Deos, Monginis, Vikram Tea, Playgard Condoms, Pregakem, Labolia Body lotion, Emoform, Beyu
When not working in office he loves working out in Gym
Agencies associated with:Craftworld, Limelight Communications, Makani creatives.
A storyteller with an eye for detail, he is a go to guy for disrupting ideas, concepts and hilarious oneliners.
He will keep you busy with his weird antics. Mind you, he was not like this when he joined the agency!
A filmmaker on the go, Amit has directed many short films. He is also a singer and has learnt classical music from quite an early age.
A multifaceted person, he dabbles in heart wrenching poetry and painting in his free time and otherwise.
Has ably handled brands like Vikram Tea, Tiger Balm, BeYu, Playgard Condoms, Pregakem, Heelmate, Arvind Mills, Monginis, Kinetic Green and many more.
A firm believer that ideas can be found anywhere, he has the eye for it and the vision to modify it!